Yes You Can...
- Go digital and still build connections
- Build meaningful experiences
- Innovate to fit the needs/capacity of today
- Devise strategies for growth
Created with branding, marketing, and business in mind, get the ultimate guidebook for entrepreneurs. Available as a fillable Digital PDF or 8" x 10" spiral-bound workbook.
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"In a world where many are striving to be good at something, it has been my mission is to be remarkable."
—Dana S. Hewling, ACB, CL
About
I’ve been described as being “likkle but tallawah.” This translates to being small and mighty. I may be small in size, but I am mighty (just like the island of Jamaica I proudly call home). It takes a special kind of person to navigate the tough world of communications, but I am more than happy to do the job. My passion for advertising and branding started through one internship. Since then, I have learned many life lessons. Some of these lessons are based on determination and courage. In 2014, I made the decision to take the plunge into entrepreneurship. I am the Creative Director for b.iD LLC, an award-winning, dedicated branding and design agency. My team and I work diligently to ensure that businesses are able to utilize communication, design, and strategy to build valuable connections with their target audiences and achieve business goals.
While I am a multi-faceted designer, branding is my first love. Whether working with clients, leading workshops, speaking with students or prospective entrepreneurs, branding is always part of the conversation.
Branding Specialist
As a branding specialist, I have obtained inspiration from various aspects of my life. As mentioned, creativity has been an integral part of my youth and well into adulthood. As the Founder and Creative Director of a creative marketing agency, I have gained powerful insight into what it takes to provide not just good branding, but remarkable branding and communication strategies. Branding and identity are the core elements of my business as well as the disciplines I am most passionate about. This passion has been made evident through my experience as a marketing professional. I have been able to empower small businesses through the power of branding in conjunction with other marketing disciplines to help companies obtain goals, such as increased conversion rates, expanded social media presence, better web design, better graphic design, impactful copywriting, and strategic marketing consulting to empower organizations that are in need of a new identity to compete in an ever changing and increasingly competitive markets. Branding and identity is not just about creating a logo and calling it a day (although we certainly designs logos!).
It takes discipline and dedication to produce a worthwhile branding campaign. Ensuring entrepreneurs understand the importance branding and identity strategies hold for their success is my passion. From my perspective, I define branding as an individual, a company or organization’s heart represented visually. Branding means everything, and I am here to provide the path necessary to transform organizations into profitable and marketable entities ready to create an impact in their communities for the better.
Speaker
Empowering individuals to become their best selves is the driving force behind my speaking career. I take pride in guiding business leaders, aspiring marketers, and anyone navigating competitive markets through the power of branding and identity. From college classrooms and high schools to business conferences and corporate workshops, I engage audiences of all ages and experience levels.
My talks spark conversations and inspire action, covering topics like diversity in advertising, building impactful brands, the power of consistency, and leveraging innovative design. I also empower individuals to create positive change for themselves and others.
My expertise is backed by collaborations with influential organizations like the American Advertising Federation and their The Apex diversity initiative. As a Toastmasters member with the Advanced Communicator Bronze and Competent Leadership titles, I'm committed to excellence in communication and leadership.
Speaking Style
My speaking style is energetic, inspiring, hopeful, with a little bit of sparkle to encourage and lift up spirits in need of a new perspective and insight into the world of creative marketing, branding and identity disciplines.
Topics and Availability
I am more than happy to share my availability to all entities that are searching for an engaging speaker to discuss all things Branding, Identity & Design, Diversity & Inclusion in Marketing/Advertising, Entrepreneurship, or Building Remarkable Brands. Contact me today for your next event.
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